Are you using a wide range of tactical activities? But are those strawberry and elderberry variants not really producing what you understand by real innovation? Perhaps it’s been a few years since you introduced any real innovations. And that’s a few years too long.

Real innovations, of course, are a very hard nut to crack. But with Marketing Matters innovation methods, we can crack even this challenging task together.

That, in turn, is only going to work when it’s clearly differentiated from the competition. In this context, it also becomes more important still that you create genuine differentiation relative to private labels.

So I employ different tools. One of these tools, of course, is creativity. This doesn’t just shape the work in the team productively; it’s also a huge amount of fun, and generates pioneering spirit.

On top of that, though, I bring my own very special tools to your project. These will ensure we don’t simply come up with ideas that you’ve seen and heard already. My techniques will provide you with genuinely new ideas, with break-through character. Exactly which mix of Marketing Matters Innovation Tools to choose and use will be adjusted to suit your situation and specific question. If you want to find out more about the special tools I use, or want to discuss any of the themes, send me a non-binding request for information anytime. I look forward to hearing from you and helping you solve your problems. For contact click here.

Developing creative ideas is part and parcel of the innovative process. But simply doing whatever the competition isn’t doing (yet) is not a great place to start. If you want to be thinking in a way likely to produce solutions that are genuinely reflected in your sales, then you’re going to have to get the consumer involved too. In line with his or her real needs. That’s what makes innovations so exciting. For me, too. And even after 16 years’ experience of the top-brand item field, I’m still hugely enthusiastic about the fascinating task of marketing something in a way that’s so new and different it breaks through.

My Innovation Nutcrackers:
  • 1- or 2-day Innovation Workshops
  • Dream-Plan-Act INNOTOOL©
    For umbrella brands or cross-brand questions