A good strategy is an analytical process, which is also about asking the right questions. I attach a great deal of importance to doing this, from the point of defining the starting-out situation onwards, after which we can work together to define the objective. With the necessary persistence, I systematically go into detail and scrutinise existing doctrines at the company and in the industry, in an effort to define the right strategy. My recommendations are analytically sound, and focussed on securing your results over the long term.